Mission
The mission of the advertising division is to offer modern and challenging projects to members by establishing relationships and providing promotional services to the State College and University Park communities.
Division Time and Location
Wednesday, 7:00 P.M. in 004 Business Building
Division Directors
Ali Wilson: MD of Advertising - awilson8259@gmail.com
Liz Rotiroti: AD of Advertising - liz2roti@gmail.com
Current Projects
Quiznos Sub Eating Contest
Location: Quiznos State College, 317 East Beaver Avenue
Event Description: Any Penn State student can participate in the Quiznos Sub Eating Contest! We will accept the first twenty people to register and pay the $10 fee. The first person who finishes two large turkey subs will win $120, second place will win $40, and third place will win $20.
Lion Menus
Location: 371 Willard, meetings are communicated through email as the dates vary.
Event Description: The Lion Menus project has many components to help Lion Menus grow in popularity. We are working with many outlets of social media as well as collaborating with the market research and entertainment divisions to develop elaborate event marketing. We need help from members to make each of these events a success, and members will be involved in all aspects of planning, advertising, and incorporating social media to help Lion Menus become an even more successful company.
Cold Stone Fundraiser
Location: Cold Stone Creamery, 321 East Beaver Avenue State College PA 16801
Event Description: We are working with Cold Stone’s State College location to improve their advertising and promotion strategies. We recommended frequent customer cards and more in-store promotions to increase sales. We created a fundraiser for the Bolivian Dairy Farm, doubling average sales within the first day, and a Facebook ‘check-in’ promotion, increasing average sales by 20%. We have increased Cold Stone’s social media presence by over 140 Facebook page ‘likes’, 454 Facebook page visits, and a 305% increase in Twitter followers.