Mission
The mission of the Entertainment Division is to help members ignite their passion for marketing, by providing both industry knowledge and tangible experiences working with clients.
Division Time and Location
Tuesday, 7:00 P.M. in 009 Business Building
Division Directors
Melissa Smith: MD of Entertainment Marketing - mms5398@psu.edu
Kayla Pollard: AD of Entertainment Marketing - ksp5071@psu.edu
Current Projects
Clash of the DJ's
Location: HUB Heritage Hall
Event Description: The Clash of the DJs was a great success! We partnered with three DJs in Penn State’s Electronic dance music club and one DJ from Maryland. Over 337 students attended the concert and tickets sold out two days in advance, reaching maximum capacity. Our project team utilized social media, guerilla marketing, a newspaper, magazine and campus radio to spread the word. PSMA received $1,352 in funding from the university to orchestrate the concert. The event success led to press releases from two university media sources.
Mr. and Mrs. Smeal Pageant
Location: HUB Auditorium
Event Description: The 1st Annual Mr. and Mrs. Smeal Pageant Sponsored by Kohl’s was a great success! The Mr. and Mrs. Smeal Pageant showcased the Smeal College of Business’ most elite and distinguished student leaders. Contestants participated in 4 categories: Elevator Speech, Talent, Best Dressed and Question and Answer. Throughout the night our 100+ crowd enjoyed live performances from the LullaNas, danced to the beats of DJ AJ, enjoyed free Kohl’s gift cards, and were entertained by our surprise guest appearance by our school mascot the Nittany Lion! Congratulations again to our 2013 Mr. and Mrs. Smeal Pageant Winners Kalyn Flournoy, and Matt Thorwart!
