A Brief Background
Happy Valley Communications is a student-run public relations firm that exists to offer professional public relations services to the community of Penn State and national campaigns. Established in 2009, they seek to benefit students, faculty, and the community as they strengthen the relationships between the firm's clients and the general public.
Happy Valley Communications (HVC) is a Penn State student organization that works to increase the experience of participating students. These students are expected to act in a professional manner and maintain professional standards when working with clients in order to create a model business environment.
To ensure that a professional environment exists, a faculty member acts as an advisor to the firm. This faculty advisor assists the firm by approving or suggesting changes on all work by its members, and by giving advice on accounts and internal affairs. The faculty advisor also must approve all news releases and other materials before they are presented to the client.